Chelmsford based personal alarm specialist Safe Girl Security is celebrating its second birthday on 6th April 2013 - and it could not be going better.
The unique safety company - that sells classy and stylish personal alarms and gadgets to girls, teens, women and mums - opened for business in 2011.
Since then it has not only sold countless alarms and safety products all over the world, but Safe-Girl boss, Andrea Clark has started a campaign to raise Domestic Abuse awareness.
The Red Riding Hood Project was the brainchild of Paula Carrasquillo, a survivor of domestic abuse, in Washington, and of Andrea, herself a recent survivor.
"I want to raise awareness of the covert nature of abuse. I didn't even realise I was being abused, and not enough is known for women and men to recognise the signs," says Andrea, "Everybody has the right to feel safe inside their own homes and out on the streets"
"Safety is ongoing, you can never afford to take your eye off the ball. make yourself aware of the potential dangers, stay vigilant, and carry a rape alarm."
Friday, 22nd March, 2013
Have you ever wondered where that money in your pocket has been before after you pull it out of the ATM at the bank?
The chances are that £10 or £20 note - or £50 if you're lucky - has been all over the country, even abroad, or locked inside the vaults of the Bank of England itself at some point.
Maybe that well-worn money has been through the hands of celebrities, even royalty (although the Queen doesn't carry cash, apparently).
It could have been passed on by X-Factor boss Simon Cowell; or what about comedian Russell Brand; or maybe Mayor of London Boris Johnson?
Sadly, the life story of your currency will remain a secret, so you may never know, but those pounds in your pocket may have some momentous stories to tell.
Perhaps that very note in your pocket was used by a previous lottery winner, who's now living the high life in the Bahamas.
But now there is one £50 note with a story to tell, and one that's definitely going to make a big difference.
Local safety champion, Andrea Clark, who runs girlie pink alarms business, Safe Girl Security, was recently handed a crisp £50 note as part of Farleigh Hospice's £50 Challenge.
The competition gives contestants £50 and asks them to turn it into as much money as possible for charity.
Mrs Clark says she intends to use her £50 to very powerful effect.
She's already lined up an auction of promises, where bidders can bid for things as diverse as a mini break and bicycle servicing, a quiz night and a charity raffle.
She's even bagged a few items from some very well known celebrities, in order to raise cash for the local charity.
Mrs Clark says: "The £50 Challenge is an inspiring and innovative way to raise money for a truly worthy cause. For me, it doesn't matter where that £50 has been before - even if it once belonged to the Prime Minister himself - from now, on it's going to be put to work to generate vital funding for this fantastic local institution, Farleigh Hospice."
NOTES FOR EDITORS:
About Farleigh Hospice: Farleigh Hospice has hospices all over Mid Essex, and is run purely on donations and fund-raising
About Safegirl Security: Safegirl Security was started in 2011, by local women's safety campaigner Andrea Clark, mother of four
Monday, January 14th, 2013
Violence against women in the United Kingdom costs approximately £23 billion a year reported by White Ribbon Campaign. The emotional cost is even greater with over 80,000 women being raped each year and 45% of women in the UK are the victims of domestic violence and sexual assault and/or being stalked as reported by Findings from the British Crime Survey located in London.
"I am dedicated to making sure every woman and child in the UK feel safer on the streets and in their own homes" says Safe Girl owner, Andrea Clark.
Fashionable personal protective equipment that complies with the laws of the United Kingdom government can be hard for women to acquire. With this in mind, Andrea Clark created Safegirl Security, founded in April 2011.
Personal safety devices come in various colours and designs to fit most fashion style. Leopard print, floral and Chinese are just some of the designs available for devices that are kept nearby and available at most times of vulnerability such as keychains, pedometers and combination locks.
Child protection is also at the heart of Safegirl Security. Protective devices for children range from a Teddy Bear Child Locator, safety blinkers in fun styles that children love and alarms in various fun shapes and styles such as a futuristic looking watch, girly hearts, and teddy bears.
Safegirl Security aims to curb the violence against children and women by better equipping potential victims with security devices that alert authorities while discouraging attackers, as well as educating women and girls on how to keep safe on the streets and inside their own homes.
18th December 2012
In a bid to help the most vulnerable women and children in the United Kingdom, Andrea Clark has launched www.safe-girl.co.uk. Clark initially setup the site with the intentions of launching a personal security alarm which would effectively prevent anything negative happening from those who wore them or had access to them. Her main focus has always been to help keep children, women and the most vulnerable safe and secure while out and about – living their daily lives and carrying out daily routines. Unfortunately, Clark ran into an abusive male herself only one week later after the launching the site. Now, after leaving the abusive relationship, Clark is appealing to women, children, the elderly and even males across the United Kingdom to make sure that each person has some form of protective measure available to protect themselves with.
Clark’s mission is to raise awareness for the safety of women, children and everybody else both inside and outside of their homes. The revolutionary Personal Security Alarm is currently being sold through her website, and provides the most vulnerable with a device that can be used to effectively prevent attacks from getting serious. The designs and custom-features allow the alarm to be clipped onto day-to-day things, such as backpacks.
To learn more about Clark and her mission, head over to: http://www.safe-girl.co.uk
29th May 2012
Local company Safe Girl Security will be joining the party - the Chelmsford Central Party, that is - this summer.
The one day event takes place on July 14 in Chelmsford's Central Park offering fun in the sun for both children and adults.
Safe Girl, which sells cute, stylish and fashionable personal alarms for girls, women and children, including parents with toddlers, is supporting the community event and plans to exhibit there.
The company's founder Andrea Clark says that while the day is all about fun and frolics it's always important to remember basic safety too."This summer is going to be great for fun and games, with the Queen's Diamond Jubilee, followed by the London Olympics - especially if the sun is shining. But if you're in large crowds with children, and especially if there is drinking going on nearby, it's essential to remain vigilant. Our personal alarms - and our toddler proximity alarms - can help keep you safe and keep track of your little ones too."
The Chelmsford Central Party promises great things for young and old alike, offering children bouncy castles, face painting, soccer schools and magic shows among other attractions.
For the grown-ups there'll be a licensed bar, plus large TV screen showing live football from the European championships or from the London 2012 Olympic Games.
There'll also be a wide variety of food including a BBQ, hog roast and flame-grilled chicken.
Don't get caught short when you're out running this season, carry a special runner's personal alarm/pedometer from Safe Girl Security.
Now that Spring is here, people are starting their jogging with a bit more zeal, or looking to keep fit as the warmer weather makes going outside a bit more appealing.
And if you're a more serious runner then the London Marathon is just around the corner (April 22, to be exact!).
But before you head out the door with your iPod and headphones blaring Lady Gaga into your eardrums, pause for a moment to shore up your safety.
Rape alarm specialists Safe Girl Security have got just what you need: a beautiful personal alarm that you can take with you that doubles up as a pedometer.
It's the perfect training accessory, reckons Safe Girl founder Andrea Clark.
"Carrying a personal alarm gives you added comfort if you're out running on your own. You don't want to carry too much with you if you're jogging in the park or on the streets, so our pedometer alarm is a great way to combine safety with your training."
The Safe Girl pedometer alarm is inexpensive, useful and could save your life, she adds. "Running is a great way to stay fit and its becoming increasingly popular so go out and enjoy it. Just make sure you give some thought to where you're going and how you can keep yourself safe, in case anything happens. Our pedometer alarm is a great tool for any female - or male - runner to stay safe as they’re clocking up the miles."
Spring may be in the air but don't take your eye off the ball when it comes to your own safety, that's the message from personal alarm specialists Safe Girl Security.
With more people heading outside because of the warmer weather - for walks, picnics and playtime in the park - it's especially important to remember key personal safety advice.
That means following a few simple rules for you, your friends and your loved ones.
"Spring is definitely in the air: the sun is shining and the daffodils are blooming," says Safe Girl founder Andrea Clark. "Get outside and breathe it all in - but don't let it go to your head. Just because the dark nights are now over it doesn’t mean the risks are gone."
Carrying a rape alarm is one way to feel more confident when you're out and about, no matter what the time of year, she says. Day or night, carrying an alarm is a great way of deterring any potential assailant if you are walking alone or in an isolated area.
"The best advice is to always be aware of the threats and dangers that you may be exposed to. But carrying an alarm on you at all times, whether its clipped to your handbag or on a keychain, really provides added reassurance if you're on your own at any time."
"Attacks on individuals do not just happen late at night, and in city streets, but in the middle of the day too, and sometimes in public parks", she adds.
Safe Girl sells classy and cute personal alarms for women, girls, teenagers, and mums under the girlie banner 'Personal Protection for Fashion Conscious Princesses'.
"The alarms look great - they’re designed as fashion accessories - so grab one before you go out and feel confident as you tiptoe through the daffs."
Chelmsford based personal alarm specialist Safe Girl Security is celebrating its first birthday this week - and the company is going from strength-to-strength.
The innovative safety company - that sells classy and stylish personal alarms and gadgets to girls, teens, women and mums - opened for business in 2011.
Since then it has sold countless alarms to females - and males - from all over the world. "We've had a tremendous response, not just in the UK, but from as far afield as the United States, Australia and even Africa," says Safe Girl boss Andrea Clark.
"People have also written in to tell us how our products have helped keep them safe and boost their confidence when they are out and about. That makes it really worthwhile."
The company was created not just to sell personal alarms but useful safety fashion accessories, that girls will want to carry with them.
"We only sell great-looking or cute personal alarms, things that you would want to carry on you all the time anyway, regardless of your situation. Yes, they look fabulous but they are there for a very important reason too."
Like all things safety though Safe Girl Security is not resting for a moment.
The company continues to work with other key organisations engaged in promoting safety - including the police - to drive the safety message home.
"Safety is ongoing, you can never afford to take your eye off the ball. make yourself aware of the potential dangers, stay vigilant, and carry a rape alarm."
21st March 2012
Click here to read the review by Elsie Button Reviews.
Forget the flowers, ditch the chocolates: this Mother's Day give your dear old mum the gift of safety.
Safe Girl Security are offering beautiful, shiny - and very practical - personal alarms that will help keep your mum safe and sound when she's out and about. And they'll make you look just like the doting son or daughter that you are in her eyes too.
From yummy mummies to gorgeous old grannies, Safe Girl have stylish and cute personal alarms to suit all tastes when Mother's Day arrives on Sunday March 18
The company offers a whole range of girly safety products, rape alarms and gadgets to girls and women of all ages. Starting from just £5.
"We all love our mums but she won't thank you for buying her chocolates again this year, so why not get her something practical and beautiful instead," says Safe Girl founder Andrea Clark. "All our alarms have a very important practical use, to help keep women safe, but we only sell the most beautiful, so it's no hardship in carrying them around with you wherever you go."
Safe Girl alarms can be hung on handbags, clipped onto clothing, or simply just carried with you, so they are always ready and available should you need them.
"Mother's Day is a great day to show the most important person in your life how much you mean to them," adds Andrea. "So give them something extra special, thoughtful and unique this year, even if it means cutting out the obligatory chocolates."
Love is in the air and men can show their wives and girlfriends just how much they care by keeping their other halves safe...
Click here to read the full article in the Weekly News
Release Date: 1 February, 2012
Fellas, prove you manhood this Valentine's Day and show your girl precisely how much you love her - by keeping her safe and sound on the city streets with a Safe Girl personal alarm.
Best of all, do it without having to square up to some big thug, eager for a brawl: just buy her one of our chic and trendy alarms, and job done.The groovy safety gadgets are designed as fashion accessories to hang off handbags, or on key rings, or - if she's really fit - to take with her running. So she'll think you're some style guru as a well as a super thoughtful boyfriend.
Prices start from £5.99 for a sexy, shiny heart-shaped alarm - a great, practical and very romantic thought, and a bargain too in these tight economic times. Surely not too much to prove your undying love?
"Boys, if you're serious about getting in her knickers this Valentine's Day, then don't skip the pressies. Flowers and chocolates are great, and may well do the trick. But go the extra mile and send her a cutesy toy too, one that will help keep her safe and sound when she's out and about in these dark, bitingly cold nights," says Safe Girl founder Andrea Clark.
Personal alarms specialist Safe Girl Security sells trendy personal alarms and safety gadgets to girls, teenagers, students, young women and parents with toddlers.
The company also works with other entities, such as the police, nightclubs and charities, to promote personal safety. It offers a wealth of practical information on personal safety including email alerts, leaflets, and useful online 'Stay Safe' tips for young women.
Check out Safe Girl's beautiful range of personal alarms for Valentine's Day at: www.safe-girl.co.uk
Release Date: 22 January, 2012
An innovative product from the States - the Mommy I'm Here child tracking locator - is being tipped to make a big impact in the UK and Europe this year.
Personal alarms specialist Safe Girl Security brought the Mommy I'm Here locators to the UK market last year - the first UK retailer to do so - and have been overwhelmed by interest in the product ever since.
The cute teddy bear locators - which have been featured on US television - attach to a toddler's shoe or clothing, and send an alert to a parent's handheld unit if the child ventures beyond a set distance.
It means the parent can quickly identify the child's whereabouts in a crowd, great for shopping trips, theme parks, and other busy places.
"The teddy bears look great and are fascinating to toddlers, so they have no problems wearing them," says Safe Girl founder Andrea Clark.
"And if an adventurous youngster does disappear out of sight, even for just a few moments, then its great to have that added peace of mind with the Mommy I'm Here tracker."
The parent can also quickly choose to find out where their child is at any time by simply pressing a button on the handheld unit, which will trigger the child’s teddy bear to bleep loudly.
"Every year, thousands of children are reported lost or missing in the UK," says Andrea. "While nothing is more important than vigilance and an awareness of the dangers, the Mommy I’m Here locators are a great way of buying a little extra peace of mind."
Release Date: 21 January, 2012
Personal alarms company Safe Girl Security has launched a new campaign for 2012, working with pubs and nightclubs to help keep young women safe and sound when they’re out on the town.
The aim is to partner with pubs, clubs and other night spots to keep safety at the forefront of young women's minds when they're out drinking.
This will include creating an awareness of the potential dangers young women face when they’re out late at night or walking back home.
Safe Girl is looking to work with all pubs, clubs and nightspots to generate awareness on the issue. The company offers information alerts on personal safety, leaflets, as well as practical online 'Stay Safe' tips for young women.
At the end of last year, Safe Girl - which sells cute and trendy personal alarms and gadgets to girls, teenagers, young women and parents with toddlers - teamed up with its first night spot in Chelmsford, Essex.
Safe Girl and Bar 7, located on Chelmsford’s busy Hight Street, are undertaking joint research to gauge current awareness levels to personal security among young women in the area.
"We want to partner with as many clubs, pubs and night spots as possible, all over the country, to get the safety message across,” says Safe Girl founder Andrea Clark.
"If a pub or club makes contact we have lots of information on personal safety that we can send them that will benefit their female customers. We can also provide useful online links with some really practical do's and don'ts when you’re out for the night clubbing."
Registering for the initiative is a great way to show responsibility to the community in which any night club operates, she says.
For pubs or clubs who take the safety of their customers seriously it's a no brainer: join the 'Be A Safe Girl' initiative.
To register interest in the Safe Girl 2012 'Be A Safe Girl' campaign email: firstname.lastname@example.org
As the song goes, "it's the most wonderful time of the year", but the festive period isn't free from dangers and risks...
Click here to read the full article in the Weekly News
Sales Scene, a social media marketing agency located right in the centre of Grays – has ordered personal safety alarms for all female staff as an early gift from Santa.
Click here to read the full article
26th November 2011
Popular Chelmsford night spot, Bar 7, is taking the safety of its staff very seriously this Christmas.
The high street bar - which will be at the heart of festivities as the Christmas build-up begins - has ordered personal safety alarms for all it's female staff as an early gift from Santa.
Boss Dawn Stansfield ordered the trendy-looking personal alarms from local company Safe Girl Security following a spate of attacks on young women in the county town in recent weeks and months.
"Christmas is all about having fun - which is what Bar 7 is all about - but that also includes keeping our staff and customers safe, which is just as important," she says. "I wanted the alarms as a thank present you to all my girls for their hard work and also to get them thinking about their own personal safety as well."
Bar 7 is also working with Safe Girl Security to highlight the personal safety message, both for staff and customers.
Andrea Clark, who runs the girly alarm company, says the pretty alarm designs mean young women have no problem carrying them around or hanging them off their handbags.
"Our alarms are personal safety tools, first and foremost, but they look fabulous too," she says. "Lots of girls use them as cool accessories so it's no hardship having them with you on a night out - and it's great to have them as reassurance when you're walking home."
To pick up safety tips for your Christmas night out visit the Safe Girl Security website: www.safe-girl.co.uk
17th July 2011
Click here to read the review by Madhouse Family Reviews.
14th July 2011
Click here to read the review by SFR Product Reviews.
Revolutionary Device Designed to Keep Children from Wandering could Benefit Families of Children with Autism
4th July 2011
Click here to read the review
2nd June 2011
Click here to read our article in the Romford Recorder
Release Date: 11 May 2011
A UK company, Safe Girl Security (safe-girl.co.uk), has become the first to bring a popular US Child Locator product to the UK.
The product, Mommy I'm Here, has been featured on TV shows stateside Good Morning America, CSI: Miami) and is hugely popular with American parents looking after young toddlers.
The child locators emit an alarm if a child ventures outside a set perimeter. The parent can also press a button on a handheld device to get an alarm to sound on the child's unit, pinpointing their exact location in crowds or busy areas.
21st April 2011
Click here to read our article in the Essex Chronicle
Release Date: 30 March 2011
A new Chelmsford-based company, Safe Girl Security, has launched today pledging ‘Personal Protection for Fashion Conscious Princesses’
The company is the brainchild of mum-of-four, Andrea Clark, who hopes to get more young women, girls and mums carrying personal safety devices such alarms - but only ones that look good too!
Safe Girl sells a range of classy and cute personal alarms for girls, women, teenagers and mums looking to keep an eye on their toddlers
Andrea says the inspiration for the business comes simply from wanting to protect her own children (four girls).
“I love my children just like any mum but I’m terrified at the thought of them going out on their own, whether that’s walking home from school or out in the park,” she says.
“Anything I can do to help them - even when I am not there with them - gives me just that little bit more reassurance. And personal alarms are ideal for that.”
But the alarms also need to look good too, she adds, otherwise the girls won’t carry them. “We only sell great-looking or cute personal alarms, things that you would want to carry on you all the time anyway, regardless of your situation. Yes, they look fabulous but they are there for a very important reason too.”
Safe Girl opened for business on March 30, 2011. Visit the online shop: www.safe-girl.co.uk
Release Date: 25 March 2011
Hold the flowers and chocolates: one Chelmsford mum's not going to be getting much rest this Mother's Day.
Mum of four, Andrea Clark, has just launched a new business designed to keep her four little girls -- and others just like them -- safe and sound when they're out and about.
Her company, Safe Girl, sells classy and cute personal alarms for women, girls, teenagers, and mums looking to keep an eye on their tiny toddlers -- all under the girlie banner 'Personal Protection for Fashion Conscious Princesses'.
She says it's been a full-time job opening the online shop (http://www.safe-girl.co.uk) so taking a day off -- even Mother's Day -- is not an option.
"As much as I'd like to be wined and dined on Mother's Day, I feel passionately about this and the whole idea of keeping my kids -- and all the other girls in the area -- safe from any harm," says Andrea.
"It's a scary world out there but it's the one our children are growing up in."
Safe Girl launched on March 30, 2011 so it's only early days but the response so far has been encouraging, she adds.
"The feedback we've had so far has been terrific. People have been really supportive," says Andrea. "If our alarms can help just one girl -- whether she's walking home from school on her own or coming back from a night club --- then it's all been worthwhile."
So put the champagne back in the fridge this Sunday, there's mum's work to be done.